A History of Neotron Pharma

Neotron Pharma is a business division of Neotron that is dedicated to providing testing services to the pharmaceutical sector.

Neotron Pharma began to operate in 2015 with the main purpose of diversifying the business beyond food testing while still leveraging the existing expertise and analytical know-how of the company by focusing on an adjacent market.

The first three challenges that Neotron had to overcome by entering the pharmaceutical field were:

1. New Markets and different customers with different needs
2. Different regulatory frameworks
3. Requests for specific knowledge

Neotron Pharma Milestones

Neotron was well aware that establishing the Pharma division was a project with a “medium to long-term vision”. Management was committed to this plan, knowing from the beginning that the first invoice would not be issued for 3 years from the kick-off. This long-term view was key to the success of the project.

From the very beginning of this process, Neotron Pharma has continually and progressively built its reputation in the market over time. The key strategies and strengths of the company that enabled this were:

1. Seizing opportunities deriving from alerts. With a proactive approach, coming from the experience of Neotron laboratories, a prompt answer was given with an analytical offer for Elemental Impurities alerts first, and Nitrosamines in drug products afterwards. This was the key step of entry for Neotron in the Pharma Market. The ability to react quickly with solutions for our clients is something that sets us apart.
2. Business Developers with technical skills. Knowledgeable and experienced staff at Neotron Pharma are able to discuss not only the economic analytical offer for our clients, but have a deep understanding of the technical issues as well. This gave the team an ability to better answer and advise to customer requirements and enquiries.
3. Joining and participating in the wider pharmaceutical network. Neotron has made a strong commitment to attending key events, join industry and discussion groups on key industry topics. The company also organized its own webinars and workshops to contribute its own experience and thought leadership.
4. Positioning Neotron at a high level of service. Neotron is a company known for having a proactive and expert approach to problem solving. The Neotron Pharma team not only brings analytical solutions to market, but also collaborates in the investigation of specific issues bound to drugs and pharmaceutical products.

This collective strategy has generated a virtuous cycle that has led to building a strong reputation for the pharmaceutical division, as well as through a strong “word of mouth” from our clients. This has enabled the Neotron Pharma division to grow today to be currently recognised as a reference entity for many pharmaceutical companies.

To learn more about our pharma services, or to discover what the Neotron Pharma team can do for your business, please don’t hesitate to contact us, or visit https://www.neotron.it/en/pharma/