A company’s vision statement is what the organization wants to become. The mission statement concerns what the organization is all about.
The mission statement should answer the following three questions:
- What do we do?
- Who do we do it for?
- What is the benefit?
The vision statement, however, should describe how the future will look if the organization achieves its mission.
Accordingly, Cotecna has defined its mission statement as:
“To provide innovative solutions and tailor-made services that improve and secure the trade environment and deliver added value for our customers.”
The company’s vision statement is:
“To be the best worldwide provider of Trade Facilitation and Trade Security Services.”
Cotecna has supplemented its Vision and Mission with a statement of its Philosophy which, in brief, declares the company’s:
<< back